Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Carvel leans into nostalgia

Carvel leans into nostalgia

Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.

2 Kesä 202123min

Inside LG's new gaming-driven content strategy

Inside LG's new gaming-driven content strategy

Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

27 Touko 202114min

Robinhood on the crop of new investors and GameStop

Robinhood on the crop of new investors and GameStop

Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.

19 Touko 202122min

Kellogg's chief growth officer on data, e-commerce and personalization

Kellogg's chief growth officer on data, e-commerce and personalization

Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.

12 Touko 202125min

Why people returning to cities are investing in furniture rentals

Why people returning to cities are investing in furniture rentals

Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.

5 Touko 202121min

Why Goldfish turned to TikTok to court older snackers

Why Goldfish turned to TikTok to court older snackers

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker a...

28 Huhti 202121min

Esports marketing

Esports marketing

Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competit...

22 Huhti 202119min

How USAA is using lessons learned in the pandemic to grow its brand

How USAA is using lessons learned in the pandemic to grow its brand

Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.

14 Huhti 202120min

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