How American Eagle is tapping into teen trends for back-to-school
Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.
28 Heinä 202119min
Spirits marketing that stands out
Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. ...
21 Heinä 202125min
Marketing a new MLS team
We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club's president, Nick K...
14 Heinä 202122min
McCormick's Alia Kemet on spicing up in-house marketing
Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new p...
7 Heinä 202123min
Multicultural vaccine marketing
Behind the city of Chicago's moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss a...
30 Kesä 202126min
How Merrell is working to make the outdoors more diverse
CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.
23 Kesä 202120min
Rethinking women's pro sports
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins th...
16 Kesä 202128min
Yum Brands CMO on brand-boosting strategies
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he...
9 Kesä 202124min
