Three biases that promote sustainable behaviour
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.
18 Huhti 202433min
How Red Bull used the principle of relativity to shrink their can and grow their sales
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
9 Huhti 202416min
How Chipotle employs the pique effect to generate excitement
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.
25 Maalis 202417min
How Costco uses the sunk cost effect to drive repeat purchase
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done ...
12 Maalis 202421min
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.
29 Helmi 202441min
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.
27 Helmi 202447min
The Super Bowl: why costly signalling makes messages more effective
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
27 Helmi 202427min
Valentine’s Day and why much market research is misleading
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behavio...
27 Helmi 202422min
