Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Aboslut’s distinctiveness helped them grow market share in a crowded category

The Von Restorff Effect tells us that brands who behave like their peers are condemned to invisibility. This episode explores how Absolut leveraged this principal to create distinction within the c...

4 Joulu 202212min

How Aperol applies the power of lateral social proof to become more appealing

Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must ...

4 Joulu 202213min