96. Simple Brand Strategy Minus the Buzzwords
Brand strategy is full of buzzwords, but does it need to be? In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between...
21 Maalis 202517min
95. The Evolution of The C Word Podcast
The C Word Podcast is evolving! Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jar...
21 Maalis 20256min
94. Email Marketing 101 for Designers
Email marketing... are you doing a bit or none at all? In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?...
5 Kesä 202435min
93. When Your Client Doesn't Value Brand Strategy
In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy. You need to make ‘ownership’ of brand strategy a priority and that involves upg...
20 Touko 202415min
92. Getting Your Design Work Signed Off First Time
Sometimes the design work just isn't right, but that's not always the case. In this episode I share some of the other reasons clients don't sign off first time. I also share 4 things you can do to wor...
16 Huhti 202421min
91. My Shittiest Client Experiences
This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes. First, let's be real, having 100% 'dream clients' isn't realistic. You won't a...
11 Huhti 202426min
90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?
With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative. It can make you more efficient, perhaps more informed. But as brand...
2 Huhti 202434min
89. The No1 Reason Your Content Isn't Connecting With Your Audience
Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you? I think we'd all say the same thing... ...
27 Maalis 202412min
