Brand Strategy Unwankified

Not sure what to include in your brand strategy presentations?  This is the episode for you. I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strateg...

26 Maalis 202426min

In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space.   I believe this kind of messaging is click bait, created to tell you what you want to hear and ...

22 Maalis 202415min

In this episode, I pick apart into what inspires and fuels my creativity day-to-day. Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me ...

15 Maalis 202418min

If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start. In this episode I'll give you a step-by-step process to br...

6 Maalis 202428min

Brand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that...

16 Helmi 202424min

Your creative or strategic work is only as good as your research.   In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruc...

8 Helmi 202417min

Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all. In fact, you have no business designing brands if there isn’t a strategi...

31 Tammi 202426min

I’m craving simplicity in my design business, which made me think maybe you are too. So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that h...

5 Tammi 202428min