How to Use LinkedIn for Business Development
LinkedIn is the primary social media platform for most professional services firms. But oftentimes, it's not used as effectively as it could be to build visibility, generate leads, and move prospects ...
4 Joulu 202334min
A Referral Process
Referrals are a powerful tool to use in lead generation toolshed. Referral leads tend to move faster in your pipeline, they're more likely to close, and they end up becoming fantastic clients. But ref...
20 Marras 202329min
Checking in, Ghosting, and the Magic Email
On this episode, John and Mark call out every single person who, in the name of “BD”, has sent a useless “I’m just checking in” email that produced zero results. We'll break down: Why "checking in" is...
6 Marras 202332min
A Revenue-Centric Approach to Firm Strategy
"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-cen...
23 Loka 202327min
Good & Bad Selling (and Buying) in Professional Services
We all know there are good and bad salespeople. We get inundated with the flood of "pitch slaps" on LinkedIn, cold email clogging up our inbox, and sales reps who can't quite seem to understand your c...
9 Loka 202328min
Good & Bad Marketing in Professional Services
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including: Lack of plan or lack of patiencePoor customer experienceMessaging is too company-c...
9 Loka 202321min
What is Breaking BizDev?
Professional services firms lump marketing and sales together into one bucket. It gets confusing. Sometimes, it’s a total mess. They call it “business development.” In this episode, John Tyreman and ...
4 Loka 202316min
