Breaking BizDev

What does "business development" mean anyways?

On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.

Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.

Subscribe today and connect with us on LinkedIn.

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Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner

Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner

The role you play in developing new business changes as you grow throughout your career. Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is fo...

16 Syys 202431min

Part 3. Contract Revenue Like a Pro

Part 3. Contract Revenue Like a Pro

Mitigate risk and navigate the contracting phase effortlessly In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agr...

6 Syys 202438min

Part 2. Choreograph Your Sales Activities

Part 2. Choreograph Your Sales Activities

Make your sales process look effortless and feel frictionless. In Part 2 of their deep dive into the "Create, Choreograph, Contract" framework, Mark and John explore the importance of deliberate and s...

5 Syys 202449min

Part 1. Create New Business You Actually Want to Win

Part 1. Create New Business You Actually Want to Win

Yes, it is possible to get off the RFP hamster wheel. In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you ...

4 Syys 202437min

Create, Choreograph, Contract: A Business Development Framework

Create, Choreograph, Contract: A Business Development Framework

Is your BD process disorganized? Disjointed? Nonexistent? Consider using this 3-part framework to get your sales back on track. In this episode, Mark introduces his three-part business development...

3 Syys 202433min

6 Sales Competencies for Professionals

6 Sales Competencies for Professionals

If you're an engineer, architect, advisor, or consultant, chances are at some point in your career you'll need to learn how to develop new business. On this episode, Mark explains how experts and fi...

19 Elo 202437min

From Research to Revenue: How to Apply Your Ideal Client Profile (ICP)

From Research to Revenue: How to Apply Your Ideal Client Profile (ICP)

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential...

5 Elo 202422min

Why the "Underdog Effect" is Killing Your Business

Why the "Underdog Effect" is Killing Your Business

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad...

22 Heinä 202427min

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