Building a Skincare Brand Gen Z Actually Trusts-and Turning That Trust Into Long-Term Revenue
In this episode, host Don Adeesha sits down with Dr. Whitney Havnik, a double board-certified dermatologist and fellowship-trained Mohs surgeon, to tackle a problem every practice is now facing: an en...
11 Kesä 34min
The Future of Clinical Integrity: Implementing Evidence-Based Education and Elevating Industry Standards
In this episode, host Don Adeesha sits down with industry legend Tracey A. Hotta, past editor of the Plastic Surgical Nursing Journal and past president of ISPAN, to confront a problem hiding behind t...
4 Kesä 28min
Running a Medical Spa 8 Years Ago vs. Today: The Strategic Evolution of Vendor Partnerships, Compensation Models, and Unit Economics
In this episode, host Don Adeesha sits down with Amy Engel, owner of Sweet Spot Medispa and a top 50 Evolus partner, to dismantle the most expensive phrase in aesthetics: "we've always done it this wa...
28 Touko 47min
Surviving the Zero-Click Era: How Aesthetic Practices Win Patients When AI Answers Before the Click
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions ...
21 Touko 31min
Bridging the gap between skill set and mindset in aesthetic practice
In this episode, host Don Adeesha sits down with Nicole Cocuzza, an esthetician and educator with 35 years in the industry, to talk about why so many aesthetic practices stay stuck even when the clini...
14 Touko 35min
The A to Z of Starting an Aesthetic Practice Effectively
In this episode, host Don Adeesha sits down with Jay Shorr to talk about why so many new aesthetic practices fail, even when the owner is clinically excellent. Jay has spent over 50 years in the medic...
7 Touko 1h 7min
Adding Another Injector Won't Fix Your Margins — The CFO Framework That Determines If You Should Scale at All
In this episode, host Don Adeesha sits down with Chelsea Zainea to expose why strong revenue can still hide a financially fragile aesthetic practice. Chelsea breaks down the difference between looking...
30 Huhti 31min
Building a Preventative Empire: Scaling HRT, Weight Loss, and Vein Health
In this episode, host Don Adeesha welcomes Dr. Charles Mok to discuss the quiet crisis that lies behind all injectable-only practices: commoditization within a rapidly expanding but under-demanding co...
23 Huhti 40min
