#138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai
Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and trick...
20 Helmi 202327min
#137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer
One of the biggest causes of our fears and worries is uncertainty. Ask any app marketer “What’s on your mind more than anything else?” and chances are you will hear something like “how well do I know ...
13 Helmi 202335min
#136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio
When you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as well. Yes - we pay for many online services, these...
6 Helmi 202340min
#135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant
Today I’d like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multiple ti...
30 Tammi 202324min
#134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance
We’ve just passed the holiday season, perhaps some people are still under the impression from the gifts that they got this Christmas. Hence my question - how do you decide what to buy? Of course, your...
23 Tammi 202333min
#133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev
This is the first episode we record in 2023, so Happy New Year everybody! It was another turbulent one, to put it mildly, and so let’s talk about something light - like games. Specifically mobile game...
16 Tammi 202320min
#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely
Apple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s obvious that it’s way more than paying to stream med...
9 Tammi 202335min
#131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist
In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game. For mobile Augmented Reality is that technology and by now i...
16 Joulu 202231min
