#106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface
Since the inception of the iPhone and its innovative App Store, we heard many success stories of apps that grabbed so many people’s attention because of their novelty, practical application or just pu...
16 Touko 202229min
#105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd
Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of what is about to come, it’s a dread over something you...
9 Touko 202237min
#104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal
According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adopted at mid-90s and by now they exist almost solely...
2 Touko 202238min
#103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly
Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there i...
25 Huhti 202227min
#102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture
No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you need a plan or what we call in IT - a stack. I’m sure y...
18 Huhti 202245min
#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant
Ok, what are your options today when it comes to marketing your app? I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing ...
11 Huhti 202224min
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired
This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invited Gessica Bicego, one of the most well-known mobile app marketers, with years ...
4 Huhti 202233min
#99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango
In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences of those changes to keep their business afloat. Las...
28 Maalis 202224min
