#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe
Let me ask you something, do you watch TV? Sem Nexus, Apptweak Depending on your age, when you hear a question like this, you may get a mental picture of a TV set or your Roku box, your Apple TV, or e...
11 Heinä 202229min
#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it!
Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talking about the native iOS apps, no-no, apps developed ...
4 Heinä 202236min
#112: How to hack TikTok with Mike Cimmarrusti, Co-Founder & CEO of Realize
By this time you’ve heard about TikTok countless times, on some occasions, you heard about it from your children, and on others when tech pundits were arguing that TikTok is the first solid rival for ...
27 Kesä 202230min
#111: Push Notifications with Nicole J Castillo, Senior Director, Mobile Products at NewsCorp
How do you get your app users’ attention and communicate something to them? Well, if you could just be next to them, if you could just live in their neighborhood that would be easy to do. But you can’...
20 Kesä 202228min
#110: Making social media campaign go viral with Jonathan Maxim, CEO at HeyPal
Every app marketer would love for their app marketing campaign to go viral. Spending less by getting your potential users’ attention to spread the message about your app is pure gold. Today’s guest is...
13 Kesä 202235min
#109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP - International Sales & Marketing at Affle’s MAAS
Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough. Now, if you are an ap...
6 Kesä 202232min
#108: How to market apps via Influencers with Nadia Bubennikova, Head of agency at BuzzGuru
So it’s Monday morning, you’re sitting at your desk, taking a sip from your coffee mug and go like “Ok, I know my app’s user base isn’t growing as I planned. That’s obvious. I need to try another chan...
30 Touko 202250min
#107: Apps and brands with Charlie Cooke, Head of Growth at Sidekick by Sorted Food
Let’s make a quick mental experiment. When I say brand, what pops up in your mind? Apple? Nike? Tesla? That’s right - all those are brands, in fact if you think about it you can easily count like a do...
23 Touko 202225min
