#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube
In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA budgets, creative variations, and dashboards — yet leave...
15 Joulu 202512min
#251: Solving app growth complexity with AI with Eoin Hallahan, CRO at SplitMetrics
For years, mobile marketers have been navigating a storm of signal loss, rising UA costs, siloed data, and an explosion of tools that promise growth but rarely deliver clarity. Now, with 2026 on the h...
8 Joulu 202523min
#250: CTV powering mobile conversion with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads
As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: co...
1 Joulu 202515min
#249: "The Modern UA Funnel: From Acquisition to Unstoppable Retention" App Promotion Summit NYC panel
You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line. In 2025, growth happens in the layers after the click — where segmentation, onboarding, produc...
10 Marras 202522min
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable. Beyond those walled gardens lies...
3 Marras 202513min
#247: "AI & App Engagement" App Promotion Summit NYC panel
What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus. Th...
27 Loka 202531min
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Building a sustainable game business has never been more complex—or more full of opportunity. As platforms evolve and user acquisition costs rise, developers are rethinking how they monetize and engag...
20 Loka 202529min
#245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox
September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation. But...
22 Syys 202533min
