Episode 142 - The Most Important Part of Your Website
Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searching. Some of them already kno...
26 Elo 18min
Episode 141 - Your Roster Dips Every August. Here's Why That's Good News.
Your athletes finish their last big race. Weather cools off. Kids go back to school. And your numbers start to dip. I used to panic about this. Now I know better. This is just the season, and it's the...
24 Elo 19min
Episode 140 - Athletes Are Already Shopping
Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens. But that's not what this episode is abo...
19 Elo 23min
Episode 139 - How to Handle An Athlete DNF
It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the coach handles a DNF, not just the at...
17 Elo 18min
Episode 138 - How to Set Intention In Your Business
I write my training plan every week before I ever step foot in the pool or on the track. So why would my business be any different? In this episode, I'm breaking down the framework I teach inside Drea...
12 Elo 19min
Episode 137 - Plug The Leak
How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly drifted off. We spend so much e...
5 Elo 23min
Episode 136 - All About Pricing
Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math. I want you to break down exactly how many hours a month you spend per athlete. Plan writ...
29 Heinä 21min
Episode 135 - The ONE Thing You Need To Do in the Age of AI
I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now! One of my mentors just gave our group a stat that stopped me cold: 82% of people don'...
22 Heinä 17min
