UN 399 - YPulse. YouTube Youth.
MaryLeigh Bliss, Chief Content Officer at YPulse, discusses findings from two reports: the Social Media Monitor tracking platform usage trends and a deep dive into YouTube's role in Gen Z's lives. Wh...
19 Helmi 24min
UN 398 - Jason Fairchild. tvScientific.
In this episode, Jason Fairchild, CEO of tvScientific, discusses how performance marketing principles are being applied to connected TV advertising. The conversation covers deterministic attribution m...
12 Helmi 27min
UN 397 - IJRM. Sustainability Consideration Gap.
Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and Business Administration and visiting schola...
5 Helmi 28min
UN 396 - Dave Bernath. Wurl.
In this episode, Dave Bernath, CEO of Wurl and former Comedy Central GM, explains the technology infrastructure behind ad-supported streaming TV. The conversation covers how FAST channels work, the re...
29 Tammi 27min
UN 395 - YPulse. Mythbusting Gen Z.
MaryLeigh Bliss from YPulse reveals how media headlines systematically misrepresent Gen Z through sensationalized claims based on viral social content rather than representative research. The convers...
22 Tammi 27min
UN 394 - Patrick Moynihan. Identity, Trust, Control.
Attribution has always been a challenge for marketers, and today's internet only makes it harder. Cookie banners frustrate users, bots distort signals, and brands face growing liability for the data t...
15 Tammi 29min
UN 393 - IJRM. How Creators Capture Value.
Pierre-Yann Dolbec and Andrew Smith discuss research explaining creator monetization. The conversation covers three value capture modes that determine creator monetization: advertiser mode, selling a...
8 Tammi 28min
UN 392 - YPulse. Predictions for 2026.
MaryLeigh Bliss from YPulse reveals 2026 predictions for Gen Alpha, Gen Z, and millennial behaviors. After accurately calling 2025 trends, including livestream shopping's breakthrough and local exper...
18 Joulu 202529min
