UN 407 -YPulse. Loyal Consumers & Cool Brands.
MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and un...
16 Huhti 27min
UN 406 - Rick DeLisi. AI ROI.
Rick DeLisi, Lead Research Analyst at Glia and co-author of The Effortless Experience, discusses research showing that less than 30% of organizations achieve full value from customer support AI inves...
9 Huhti 28min
UN 405 - IJRM. Regressive Nostalgia.
Finola Kerrigan, professor of marketing at Birmingham Business School, spent ten years with colleagues studying James Bond fan communities online. Their findings, published in the International Journa...
2 Huhti 26min
UN 404 - Mickie Kennedy. Smarter PR.
In this episode, Mickie Kennedy, founder of eReleases, explains how small businesses can access national press distribution at a fraction of standard costs through eReleases' partnerships. The conver...
26 Maalis 29min
UN 403 - YPulse. Tweens & Screens.
MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube oper...
19 Maalis 26min
UN 402 - Rachel Bouchar. Event Marketing.
Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pande...
12 Maalis 28min
UN 401 - IJRM. Algorithm Killing Cool?
Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation systems are reshaping how consumers build i...
5 Maalis 29min
UN 400 - Tina Dietz. Sound Content Strategy.
Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while pre...
26 Helmi 29min
