Florists who are winning in! A real story of collaboration.

ACCIDENTAL FLORIST? CAREER CHANGE?

Hear from UK's Top Designers on the REALITY of Floristry & the Power of Community!

Are you dreaming of a career change to floristry? Are you considering floristry school or a florist training course? Then this is a must-listen!

In this candid podcast episode, we sit down with industry leaders Donna Cornish, Nicola Armstrong, Kerrie Raines, and BFA Interim Chair John Davidson to discuss what it really takes to thrive in the floral industry.

Floristry Training vs. Reality: Go beyond the "Instagram reality" and discover the truth about the cold, physical work, and the unexpected business demands (like being your own creative accountant!).

The Rise of the Studio Florist: Learn how the business landscape has changed and why the studio florist is now fully embraced as a calibre equal to the high-street flower shop.

Imposter Syndrome & Confidence: Hear from an "accidental florist" on overcoming self-doubt and how design-trained skills can translate into a successful career with flowers as your medium.

The Power of Floral Community: The biggest takeaway! The guests emphasize that collaboration over competition is the key to surviving and growing. Discover the profound support system within the industry—your "staff room" on WhatsApp—and the value of connecting at events like Flurex

Winning the Creative Award: Get the behind-the-scenes story of the BFA team's massive PR success at Fleur de Ville at Kew Gardens and the incredible exposure it brought to independent florists.

Wholesale & Industry Support: John Davidson outlines the BFA's mission to create a truly collaborative environment between florists, growers, and wholesalers, and how they are promoting the next generation of talent.

Whether you're looking for a florist course, seeking floristry career advice, or just want to feel part of a supportive network, this episode will inspire you to believe that together, we grow!

Special thanks to

Kerrie Raines - The Flower House

07515 359982

www.theflowerhouse.me

www.facebook.com/theflowerhouse.me

www.instagram.com/theflowerhouse.me

Nicola Armstrong

Facebook: @TheBloomRoomCumbria

Instagram: https://www.instagram.com/bloomroom_cumbria/

Website: https://www.thebloomroomcumbria.co.uk/

John Davidson FMAAT

0208 037 0693

Email- johnd@tombrownwholesale.com

www.tombrownwholesale.com

Donna Cornish - Launceston, 01566 775178

Instagram: https://www.instagram.com/flowersbydonnacornish/

Facebook - Flowers by Donna Cornish

Website: https://www.flowersbydonnacornish.com/

British Florist Association

Website : https://britishfloristassociation.org/

Instagram: https://www.instagram.com/britishfloristassociation

🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered!

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