Developing The Leader Within Podcast3 Nov 2025

Episode 295: How to Build a Powerful Brand Through Video with Chris Weiher.

In this engaging episode, we sit down with Chris Weiher, owner of Cleaver Creative, to explore the vital intersection of leadership and video marketing. With over 14 years of experience, Chris has transformed startups and mid-sized businesses into powerful brands through effective video content. He shares insights on how leaders can build their personal brand and digital presence while navigating the complexities of representing their organizations.

You will learn the following:

1. The importance of authenticity in video content and how it can resonate with your audience. 04:36

2. Practical strategies for leaders to simplify their video marketing approach and focus on what they truly care about. 08:41

3. How to balance personal branding with company policies and culture in your digital content. 12:06

4. Actionable steps for leaders feeling overwhelmed by video content creation, including identifying key topics and audience engagement strategies. 15:31

5. The role of cadence in content creation and how to maintain a sustainable video production schedule. 22:54

To get in contact with Chris:

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrisweiher

Website: ⁠⁠⁠http://cleavercreates.com

This episode is sponsored by

Fantail Services

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fantailservices.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our podcast is sponsored by

The Global Trends Magazine

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gc-bl.org/global-trends⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Outlier Project

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theoutlierproject.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ascend Meditations

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ascendmeditations.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chop Ai

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.chopai.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Make sure to Catch us streaming on Roku and Amazon Fire TV on the Purpose Place Network.

Also catch our Exclusive Members only content “Going Deeper Within” on the Lions Guide Academy.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lionsguide.com/gdw⁠⁠⁠⁠⁠

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