The Simple Six: The 6 Numbers That Make or Break Your Business ft. Chris Cooper

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Most entrepreneurs think they need more clients. Chris Cooper says they actually need better math.

In December's edition of our entrepreneurship series, Darren sits down with Chris Cooper as they break down The Simple Six – the six metrics every business owner MUST understand if they want to stop grinding and start growing:

1. Client head count (HEAD)
   
   

2. Average revenue per member (ARM)
   
   

3. Length of engagement (LEG)
   
   

4. Effective hourly rate
   
   

5. ROI on your expenses
   
   

6. Net owner benefit
   
   

Inside the episode, you'll discover:

• Why being the best trainer, stylist, or technician does NOT make you a great business owner
  
  

• How underpricing quietly destroys your business (and what to fix first)
  
  

• Why increasing average revenue per client is more powerful than chasing more leads
  
  

• How Chris' mentorship program uses the Simple Six to find your biggest growth opportunity each month
  
  

• Why so many passionate entrepreneurs quit—not because they stop caring, but because the money math doesn't work
  
  

Whether you're a gym owner, real estate investor, advisor, or any kind of entrepreneur, these six numbers apply to YOU.

Show notes:

00:00 - Introduction to Chris Cooper

01:22 - Chris hits rock bottom financially before a life-changing mentorship opportunity appears.

03:39 - The start of his blog DontBuyAds.com and turning blog posts into a bestselling book.

07:35 - Early growth of Two-Brain Business and choosing mentorship over courses for real results.

11:07 - Chris explains the Simple Six business metrics that drive profitability and success.

16:02 - Why entrepreneurs must fix pricing first before chasing more clients.

18:53 - The Golden Hour habit: one focused hour each day that 4x's business growth.

22:16 - Systems and documentation that turn chaos into a business that runs itself.

25:04 - The key traits of entrepreneurs who succeed long-term: self-leadership and consistency.

27:22 - The role of coaches in solving major problems in business and health in Canada.

33:33 - Redefining success: freedom of time, focus, energy, and money.

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Thank you for tuning in to this episode. The information contained in this podcast is for informational and entertainment purposes only, and is separate and apart from the wealth coach services provided by Darren Mitchell and Associates, Inc. To its qualified clients, Control and Compound Financial expressly disclaims any and all liability or responsibility for any direct, indirect, incidental or any other damages arising out of any individual's use of this podcast or the information in it.

The views expressed here are those of each participant and guests, and not necessarily those of or endorsed by Control and Compound Financial, its affiliates, subsidiaries, and their respective directors, shareholders, officers, or employees. For full disclosure, visit controland compound.com/podcast-media.