SWR Member Interview: Lessons on lightweighting from Wirra Wirra

SWR Member Interview: Lessons on lightweighting from Wirra Wirra

In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Luke Tyler, marketing and sales director, and Matthew Deller MW, CEO of Wirra Wirra. Located in South Australia's McLaren Vale, the winery exemplifies what the region is well-known for: premium red wine and a strong commitment to sustainability.

Wirra Wirra has a long history of sustainable practices, with current initiatives spanning across waste reduction, decarbonisation, biodiversity, packaging, and a reconciliation action plan. In recent years, lightweighting has been a major focus, and this year the winery introduced a proprietary 410g glass bottle across a significant portion of its production.

Matt and Luke share practical insights into the lightweighting process, the importance of partnerships across the value chain, and why they chose to join the Sustainable Wine Roundtable and the Bottle Weight Accord.

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Episoder(200)

From research to action: How SWR is turning packaging insights into a practical tool

From research to action: How SWR is turning packaging insights into a practical tool

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Beyond compliance: How decarbonisation can drive competitive advantage and resilience

Beyond compliance: How decarbonisation can drive competitive advantage and resilience

In this SWR Member Interview Podcast, I’m joined by David Bryngelsson, CEO and founder of CarbonCloud, a platform that helps food and beverage companies map, measure and reduce value chain emissions. ...

26 Aug 23min

Benchmarking tool: How SWR is bringing clarity to sustainability standards

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Packaging challenges with Octavian: The fine wine storage perspective

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A lighter future: Launch of the Sparkling Bottle Weight Accord

A lighter future: Launch of the Sparkling Bottle Weight Accord

In this From the Roundtable episode Hanna Halmari is joined by SWR's Dr Peter Stanbury to discuss the launch of the Sparkling Bottle Weight Accord. They delve into the success of and learnings from th...

28 Jul 12min

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Why do digital product passports matter for wine?

In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Maja Sonesson, founder and CEO of Journy, a digital product passport (DPP) platform designed for the wine industry.  We disc...

8 Jul 17min

From vineyard to community: Sustainability at Journey’s End, Stellenbosch

From vineyard to community: Sustainability at Journey’s End, Stellenbosch

In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Rollo Gabb, CEO and owner of Journey’s End Vineyards in South Africa’s Stellenbosch. We discuss the wide-ranging sustainabil...

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Five years of SWR: Reflections and roadmap

In this From the Roundtable episode, I’m joined by SWR's Toby Webb, Dr Peter Stanbury, and Delaney Sheridan to reflect on SWR's fifth year anniversary. We reflect on our progress to date, looking back...

23 Jun 17min

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