018: Creating Content that Converts with Ashlee Young

In this episode, we welcome Ashlee Young, a talented pianist and entrepreneur dedicated to helping others practice and conduct business smarter, not harder. Ashlee shares her journey from classical piano performance to establishing her own online teaching business and YouTube channel. She discusses the importance of consistent and intentional content creation, setting long-term goals, and effectively using call-to-actions to engage and build a community. Ashlee also provides insights on balancing personal and business content, the power of authenticity, and strategies for success on platforms like YouTube and Instagram. Join us as we dive into Ashlee's valuable advice for teachers and service-based entrepreneurs looking to scale their businesses and connect with their audiences.

• Ashlee shares a brief overview of her background and her piano teaching business.
• How she shifted to online teaching during the pandemic and ultimately ceasing in 2023 to focus on her online business.
• Content creation as a modern storefront for businesses.
• Setting long-term goals to guide current actions that should align on your business' vision and lifestyle.
• Advice for teachers in creating effective content with authenticity, patience and consistency.
• Value of understanding personal beliefs and goals in content creation for effective engagement.
• Common mistakes in digital content creation.
• The importance of call to actions (CTAs) in every post.
• Ashlee shares the different platforms that she uses and some strategies that she implements.
• Instagram success tips from Ashlee.
• What are hooks in content and why is this crucial.
• Her personal strategies and upcoming plans.

Guest Links Mentioned

• Ashlee Young Website
• Ashlee Young Instagram: @ashleeyoungmusicstudio
• Ashlee Young YouTube: Ashlee Young Piano Studio

Today's Guest

Ashlee Young is a pianist and entrepreneur that is all about practicing and doing business smarter, not harder. She educates adult piano players about effective and efficient piano practice through her YouTube channel as well as courses and her program, Casual to Confident Piano Player, and works with service based entrepreneurs to help them scale and streamline their businesses through her podcast and private coaching.

About Rachel Ehring

Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.

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