Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell

Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell

My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding. We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers into leads that convert. Forget every other gym marketing pod out there. This is the one you need to listen to. In this episode, we get into: Matt’s advice on the type of content you should be making The top branding mistake 90% of gyms and studios make + how to avoid it Why copying the competition just boosts their brand, not yours How a strong personal brand pulls in high-level partnerships, elite talent, AND legit leads Tips for starting to share your story – even if you think nobody cares … and a whole lot more Want to learn more about Matt? Check out his IG @mattpurcellofficial or www.mattpurcell.com Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

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Episoder(176)

Why 100 Hour Weeks Keep Your Studio’s Revenue Flat

Why 100 Hour Weeks Keep Your Studio’s Revenue Flat

Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every clien...

1 Sep 38min

How a Mum of 7 Built a 7-Figure Gym (and you can too)

How a Mum of 7 Built a 7-Figure Gym (and you can too)

If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number. Follow Ge...

25 Aug 32min

Your Business Is Stuck Because You Are

Your Business Is Stuck Because You Are

I sat down with personal growth coach Danny Kennedy for round two of one of the rawest conversations I've had on this show, on belief, identity and the team overhaul happening inside Geronimo right no...

18 Aug 46min

Never Chase Clients Again With This Million Dollar Studio Hack

Never Chase Clients Again With This Million Dollar Studio Hack

Grab the free Avatar Workbook, write your first draft down, then sharpen it with our Avatar Creator bot. And if everyone keeps telling you you're killing it, but your revenue hasn't moved in two mont...

11 Aug 35min

Back Yourself Before You’re Ready (to build a $1M studio)

Back Yourself Before You’re Ready (to build a $1M studio)

Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you. 👉 ...

4 Aug 1h 15min

The 3 Systems You Need To Go from Reactive to $115k Months

The 3 Systems You Need To Go from Reactive to $115k Months

Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discover...

28 Jul 42min

The Studio Growth Playbooks that Took a Dog Training Business from $50k-$100k/mo

The Studio Growth Playbooks that Took a Dog Training Business from $50k-$100k/mo

Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, gr...

21 Jul 41min

The Forcing Function: From Backwards for a Year to Best Month in a Decade

The Forcing Function: From Backwards for a Year to Best Month in a Decade

If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the...

14 Jul 44min

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