Solar for 45 Million Renters: How Shine Gets Building Owners to Say "Yes"
Supercool18 Feb

Solar for 45 Million Renters: How Shine Gets Building Owners to Say "Yes"

Forty-five million Americans live in apartments. Almost none have solar—not because the technology doesn't work, but because building owners pay for installation while tenants get the savings. It's the split incentive conundrum holding the sector back.

Owen Barrett saw this problem when he started investing in apartment buildings. Nobody in multifamily was thinking about energy—just paint colors and new countertops. He tried consulting. Nobody listened. So he raised capital, bought buildings, and installed solar himself.

The breakthrough: software that tracks each tenant's solar usage and bills them for it. Owners earn revenue. Tenants save money.

That became Shine, a company that installs solar on apartment buildings and handles everything from design to maintenance.

Shine went from 100 units in 2024 to 3,000 in 2025, projecting 20,000 in 2026. They're working with two of the five largest apartment owners in America.

Owen and Josh discuss why execution beats innovation, how rising electricity prices make subsidies irrelevant, and why doing what you promise became a competitive advantage.

Show Notes

Guest: Owen Barrett, CEO

Company: Shine


For more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:

* Weekly Newsletter

* Climate Adoption Playbook

* Supercool on Instagram

* Supercool on LinkedIn

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(114)

Reprised | Clean Energy Meets Its Match: Crux Accelerates Deal Flow

Reprised | Clean Energy Meets Its Match: Crux Accelerates Deal Flow

There are trillions of dollars of clean energy projects ready to be built—and trillions more in capital waiting to fund them. But the system connecting the two is too slow, fragmented, and expensive.T...

23 Sep 45min

The Planet Needs Better Products, Not Better People

The Planet Needs Better Products, Not Better People

People aren’t looking for a mission. They’re looking for products that improve their lives.In this Supercool episode, host Josh Dorfman takes us back to China 30 years ago, when a billion people rode ...

16 Sep 8min

Boats That Fly: 5x More Efficient Across Four Continents

Boats That Fly: 5x More Efficient Across Four Continents

How do you make boating an extremely efficient form of transportation?You lift the boat out of the water.Vessev’s electric hydrofoils use underwater wings to raise almost the entire boat above the sur...

9 Sep 41min

They Called Him Nature Boy. Now 45 Climate Tech CEOs Call Him for Advice.

They Called Him Nature Boy. Now 45 Climate Tech CEOs Call Him for Advice.

Climate tech CEOs are running a long, consequential, high-stakes race. Where do they go when they hit unfamiliar terrain?Chris Wedding created Entrepreneurs for Impact so they could turn to each other...

2 Sep 44min

Artifacts from the Future: Reimagining Sustainable Interiors with David Bergman

Artifacts from the Future: Reimagining Sustainable Interiors with David Bergman

We think of a building as something permanent. Its interior is anything but.A lease comes up. A new tenant moves in and renovates the space. The building may last for 100 years, but its interiors will...

26 Aug 57min

When It’s Time to Power: Critical Loop Gets Electricity Where It’s Needed

When It’s Time to Power: Critical Loop Gets Electricity Where It’s Needed

In America today, it can be faster to build a factory than to get enough electricity to run it.Time to power has become a major bottleneck for factories, data centers, EV charging depots, and other in...

19 Aug 44min

Reprised | Alloy Built Brooklyn’s First All-Electric Skyscraper — Wall Street Wants More

Reprised | Alloy Built Brooklyn’s First All-Electric Skyscraper — Wall Street Wants More

By fusing architect and developer, Alloy Development is proving that the riskiest choice in real estate isn’t electrification or Passive House — it’s clinging to the past.CEO Jared Della Valle joins S...

12 Aug 47min

Reprised | Built for the EV Generation: Formula E Energizes 561 Million Global Race Fans

Reprised | Built for the EV Generation: Formula E Energizes 561 Million Global Race Fans

When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head—he wasn’t convinced electric rac...

5 Aug 45min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
pengepodden-2
lederpodden
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
pengesnakk
rss-orjasater
morgenkaffen-med-finansavisen
liberal-halvtime
utbytte
okonomiamatorene
rss-markedspuls-2