The Chicken or the Egg? (Episode 50)

The Chicken or the Egg? (Episode 50)

What comes first: presenting diversity in your event’s messaging and media when you don’t have full representation, or actually having a diverse representation of participants before publicizing? As in many of the topics we discuss, the answer is never straight forward. Putting out an image that portrays your race or event as more diverse than it actually is could be perceived as disingenuous, or even deceptive. However, if underrepresented groups never seem themselves reflected in your marketing materials it’s likely that they’ll feel that your event is not for them. So, which comes first, is it the chicken or the egg? Do we bring in diverse groups and then include them on our social media afterwards? Or do we project what we hope our event will become? Even though the answers here aren’t always clear, what is clear is that we should be authentic and honest with this messaging. Ultimately, projecting the image of what we want our event to become can help us get there, but the messaging should portray this depth. It should create the narrative that, even though our sport or events are not as diverse as we’d like them to be, we are doing our best to get there. In doing so, it demonstrates authenticity and vulnerability, allows under-represented folks to see themselves in the marketing materials, and assures marginalized folks that the organization is prioritizing a welcoming atmosphere. Support the podcast and use our sponsor codes! InsideTracker: 25% off at insidetracker.com/feistytriathlon Nuun Hydration: 30% off with code StayFeisty at nuunlife.com

Episoder(127)

The World Is Watching (Episode 45)

The World Is Watching (Episode 45)

As the world has started to “open up” again, we have seen a wave of international sporting events at our stadiums, pools, and on our television screens. Watching the best athletes in the world compete...

20 Jul 202133min

The Little Things (Episode 44)

The Little Things (Episode 44)

The little things that we do can make a big difference towards the impact that we have on those around us. This is especially true when we are trying to make spaces in triathlon and endurance sport mo...

13 Jul 202136min

Cultural Capital (Episode 43)

Cultural Capital (Episode 43)

This week on the podcast Shaunna and Lisa discuss Tara Yosso’s Cultural Wealth Model, and explain how we can apply the theory to endurance sport. The six pillars of Yosso’s model serve as a foundation...

6 Jul 202135min

Juneteenth (Episode 42)

Juneteenth (Episode 42)

As Shaunna and Lisa predicted, the commercialization of Juneteenth as a national holiday in the U.S. has unfortunately begun. This week on the show, they break down exactly why it is so problematic to...

29 Jun 202129min

Rainbow Washing (Episode 41)

Rainbow Washing (Episode 41)

Have you noticed that this month there has been an explosion of rainbow everywhere as we celebrate Pride? Does it make you wonder if the companies that are creating these displays are really authentic...

22 Jun 202139min

Be an Ally with Saxton Tobin & Megan Tobin (Episode 40)

Be an Ally with Saxton Tobin & Megan Tobin (Episode 40)

This week on the podcast, Shaunna and Lisa welcome two very special guests, Saxton Tobin and his mom Megan Tobin. Saxton is an 18-year-old trangender athlete, and he and Megan speak about his experien...

15 Jun 202140min

Diversity Committees (Episode 39)

Diversity Committees (Episode 39)

Following the uprise in the social justice movement in the wake of the murder of George Floyd in 2020, we saw many companies and organizations form diversity committees to address racism and injustice...

8 Jun 202135min

The Sport Justice Movement with Dr. Shaun Anderson (Episode 38)

The Sport Justice Movement with Dr. Shaun Anderson (Episode 38)

This week Shaunna is joined by special guest Dr. Shaun Anderson. Dr. Anderson is an associate professor of organizational communications and author of the forthcoming book Shut Up and Dribble: The Bla...

1 Jun 20211h

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