Alberto Crane: He Lost 13 Tournaments Before Becoming One of the Best in the World | A Stern Talk

💸 Fund your Business in 5 minutes - https://cardiff.co/business/apply/?utm_source=Youtube&utm_campaign=BehindTheBusinessWhat does losing 13 tournaments teach you about life, business, and building real resilience?In this episode of Stern Talk, William Stern sits down with Alberto Crane — lifelong martial artist, Brazilian jiu jitsu black belt, MMA veteran, and founder of Legacy Brazilian Jiu Jitsu — for a powerful conversation on discipline, failure, leadership, and what it really takes to go all in on your dream.Alberto shares how he started jiu jitsu at 18, moved to Brazil with no real plan, lost for years in competition, lived off credit cards, and still refused to quit. That journey eventually led him to build a lasting business, a powerful community, and a legacy far beyond fighting.Chapters00:00 Losing 13 tournaments and building resilience00:20 Meet Alberto Crane01:02 How jiu jitsu found him at 1803:04 From Santa Fe to Brazil07:30 Hyperfocus, discipline, and getting elite fast11:11 Is fighting an individual sport or a team sport?17:27 Why business is never easy20:04 - BRAD LEA on Why Cardiff Is The Best Choice for Small Businesses26:01 The losses that changed his life40:33 - Adam Corolla on why CARDIFF beats banks. Faster, simpler, no hassle.46:03 How Legacy Jiu Jitsu was built1:03:18 From fighter to entrepreneur and leaderWhat You’ll Learn🔥 Why losing can build real confidence faster than winning💡 How discipline takes over when motivation disappears🥋 Why jiu jitsu is more than fighting — it is community, leadership, and identity🌎 What Alberto Crane learned from moving to Brazil with no backup plan🧠 How repeated failure shaped his mindset and resilience⚔️ Why fighters and entrepreneurs need many of the same traits🏆 What it takes to build a business after a career in competition🤝 How to lead people who do not always share your level of passion📈 Why belief, frequency, and trust matter in leadership🚀 How Legacy Brazilian Jiu Jitsu grew from a small local gym into a true brandA STERN TALK PODCAST - Presented by Cardiff🔔 Subscribe for insightful content on AI transformation, business strategy, and industry disruption. Don't forget to hit the bell icon for notifications on future episodes.📣 Connect with us:William Stern: https://instagram.com/justwilliamstern📣 Guest: Alberto Crane: https://www.instagram.com/albertocrane/KeywordsWilliam Stern, Stern Talk, Alberto Crane, Alberto Crane interview, William Stern podcast, Stern Talk podcast, Brazilian jiu jitsu, BJJ, MMA, martial arts, jiu jitsu mindset, discipline, resilience, mental toughness, entrepreneur mindset, fighting and business, fighter to entrepreneur, Legacy Brazilian Jiu Jitsu, Alberto Crane book