The Authenticity Playbook in Personal Branding: Featuring Mina Park & Alyson Stoner

In this episode of Adspeak by ADWEEK, Mina Park, CEO and co-founder of Crispy Chicken Social Media Agency, and Alyson Stoner, Founder and CEO at Movement Genius, explore how celebrities can balance authenticity with strategy on social media. They discuss calculated transparency, using trends without losing originality, and building values-driven narratives that outlast algorithms. The conversation also highlights team-based content creation, thoughtful brand partnerships, and structuring content to deepen audience connection. Together, they reveal how intentional storytelling, not constant virality, is key to creating sustainable, meaningful personal brands in today's fast-moving digital landscape and culture shifts.

What You'll Learn:

• How to reframe "authenticity" as calculated transparency
• The anti-marketing marketing approach.
• How to inject originality into viral trends without sacrificing reach
• The grid management strategy for audience development
• Why celebrity social media requires a team-based infrastructure, not solo management
• The vetting framework for brand partnerships

About the Guests:

Mina Park is the CEO of Crispy Chicken Social Media Agency, a social-first agency specializing in organic content creation for brands, entertainment studios, and talent accounts. With over five years of experience managing high-profile celebrity social media presence, including clients like Chelsea Handler and Awkwafina, Mina brings strategic expertise in building authentic digital narratives.

Alyson Stoner is a certified mental health practitioner and author who brings 25 years of entertainment industry experience to her work at the intersection of child safety, mental health, and media. As a New York Times bestselling author and long-term collaborator with Crispy Chicken, Alyson provides insights into navigating brand collaborations with integrity while maintaining an authentic public presence.

Guest Resources:

• Mina Park on LinkedIn
• Crispy Chicken Social Media Agency Website
• Alyson Stoner on LinkedIn
• Movement Genius Website

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