VF Corporation: Scaling Regenerative Materials Across Global Apparel Supply Chains

VF Corporation: Scaling Regenerative Materials Across Global Apparel Supply Chains

Alyse Russel, Senior Manager of Global Sustainability Programs at VF Corporation, joins Climate Rising to discuss how one of the world’s largest apparel companies is embedding sustainability across a complex, multi-brand supply chain. VF owns major global brands including Vans, The North Face, and Timberland, and is working to reduce product-related emissions by transforming how key materials are sourced and produced. The conversation explores why raw materials—such as cotton, leather, rubber, and wool—account for the majority of VF’s emissions footprint, and how the company is prioritizing regenerative agriculture to address this challenge. Alyse explains how VF is scaling regenerative cotton, rubber, and wool programs across different geographies, while navigating trade-offs related to cost, verification, and supply chain complexity. The episode also examines how VF collaborates with farmers, NGOs, and researchers to implement regenerative practices, the challenges of measuring outcomes like soil carbon and biodiversity, and the evolving role of traceability and certification in validating sustainability claims. Alyse also reflects on the future of regenerative agriculture in the apparel sector, including the need for better standards, broader environmental metrics beyond carbon, and stronger industry-wide coordination.

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Episoder(145)

Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

How can companies make sustainability information useful to consumers at the moment they make a purchase? Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge F...

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How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

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2 Sep 23min

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at t...

19 Aug 29min

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marke...

5 Aug 46min

Good Power: How Climate Communication Can Accelerate the Energy Transition

Good Power: How Climate Communication Can Accelerate the Energy Transition

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22 Jul 45min

McKinsey on Climate Adaptation: The Global Resilience Gap

McKinsey on Climate Adaptation: The Global Resilience Gap

Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to...

8 Jul 46min

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignit...

24 Jun 39min

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

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Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Risi...

10 Jun 35min

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