Borderlands Trail and Ultra Running6 Apr

A Risk Most Running Brands Wouldn’t Take

Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you.

Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max, Kipsummit Race, and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent.

This one’s for runners who care about shoes, design, and where the culture is moving.

Please give us a follow, rate the podcast, and give a review.

Topics / Timestamps

00:00 - The Rise of Kiprun
04:33 - The Transformation of Kiprun Shoes
09:37 - The Evolution of Trail Running Shoes
15:27 - Running Shoes and Innovations
18:58 - Kiprun's Kipsummit Race Shoe
21:06 - The Evolution of Trail Running Shoes

Resources / Links

Presented by Kiprun.

----

Find us at Borderlands.cc and sign up for the newsletter.

Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.

And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(319)

Karl Meltzer | Speedgoat, UTMB, and Trail Running’s Boom

Trail running has exploded into a global business, and Karl Meltzer somehow ended up at the center of it. HOKA turned his Speedgoat nickname into one of trail running’s defining shoes, Red Bull paid h...

17 Aug 1h 2min

Harvey Lewis | The Mind Behind the Ultras

Ultrarunning eventually becomes a mental problem. The body hurts, the race stops going to plan, and the question becomes what the best ultrarunners understand about continuing when quitting makes sens...

13 Aug 39min

Harvey Lewis | The Man Behind the Ultras

Harvey Lewis is one of ultrarunning’s most accomplished endurance athletes, but the more interesting question might be how a high school civics teacher from Ohio became capable of doing any of this. B...

10 Aug 34min

Ciele Athletics and the Rise of Running Culture

Ciele helped change what running looked like, but the more interesting story is what sat underneath the aesthetic. This episode is for runners curious about how a hat brand became part of running cult...

4 Aug 15min

Satisfy x Adidas: Who Won the Circle Pit Backlash?

The Satisfy x Adidas collaboration became one of the loudest moments in running, but almost none of the conversation was about the shoe. It became a fight over price, fashion, authenticity, and what r...

28 Jul 19min

This is Trail Running Without Mountains.

Trail running in the Midwest looks different. No mountain towns. No towering peaks. Just a different kind of commitment. On the drive to Harvey Lewis's house, Josh and Sam Hartman explore what it mean...

21 Jul 31min

What If Your Best Running Is Still Ahead?

Hardrock 100 gave aging trail runners something many of us didn't realize we needed: hope. Ludovic Pommeret broke the course record at 50. Courtney Dauwalter won again and still walked away chasing so...

16 Jul 22min

They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy

HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without...

13 Jul 29min