Fitt Insider8 Nov 2022

160. Derek Flanzraich, Founder and CEO of Ness

Today, I'm joined by Derek Flanzraich, founder and CEO of Ness, a wellness-based fintech company.

Beginning with a credit card that rewards healthy purchases through an app-based rewards program, Ness is building a world that reduces the cost of wellcare, allowing more people to improve their well-being. Currently offering kickbacks for fitness memberships, wellness experiences, healthy food, and more, the company hopes its credit card creates a wedge into healthcare, aligning incentives between care providers and consumers.

In this episode, we discuss the Ness's rewards platform and wellness credit card, the lessons Derek learned from founding and selling media company Greatist, and how Ness plans to address the misaligned incentives in healthcare.

In this episode, you'll learn:

• What Derek has learned from founding Greatist and Ness
• His plan to reprioritize well-being in the healthcare industry
• Consumer trends in health and wellness spending

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Chapters:

00:00 Introduction
01:17 Derek's background
05:10 The Ness origin story
12:10 Incentive alignment in healthcare
15:02 Ness credit card solution
17:28 Credit card points for health and wellness
20:16 Ness rewards app
25:47 Open enrollment and partnership opportunities
27:44 Redefining people's relationships with their health
30:38 Building an audience
35:09 The first Ness credit card reveal
35:46 How to engage with Ness
36:56 Conclusion

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