161. Don Faul, CEO of CrossFit
Fitt Insider15 Nov 2022

161. Don Faul, CEO of CrossFit

Today, I'm joined by Don Faul, CEO of CrossFit, a functional fitness program with licensed affiliates across the world.

Founded in 2001, the high-intensity strength and mobility regimen has expanded rapidly through affiliate gyms, global fitness competitions, and merchandise. Serving 5M athletes through 14K locations, CrossFit's tight-knit community encourages better health and peak physical fitness.

In this episode, we discuss how Don's experience in the military, Big Tech, and startups led to his role with CrossFit and how introducing more people to the CrossFit lifestyle is central to the business.

In this episode, you'll learn:

• Don's path to CEO of CrossFit
• How the brand is changing its perception to reach more people
• Its strategy to grow and improve the CrossFit ecosystem

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider/

Chapters:
00:00 Introduction
01:17 Don's Background
03:15 Becoming the CEO of CrossFit
05:24 New strategy for the company
8:03 Key initiatives for the coming years
13:06 Changing brand perception to reach more people
15:04 The value of doing hard things
16:47 How the CrossFit Games affects perception
20:50 Affiliate ecosystem and partners
24:29 How Don plans to grow the brand
30:16 Focusing long term vs. short term
32:31 Conclusion

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(497)

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, usin...

11 Sep 3min

Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continue...

10 Sep 3min

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal re...

9 Sep 2min

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance ...

8 Sep 38min

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake do...

4 Sep 2min

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling...

3 Sep 2min

Dyson Targets Oral Care, ATLAS Maps the Brain, Scan.com Raises $220M

Dyson Targets Oral Care, ATLAS Maps the Brain, Scan.com Raises $220M

September 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Scan.com raises $220M to expand its medical imaging network, connecting patients and provid...

2 Sep 2min

Nike Sponsors Sororities, UK Gyms Expand, Healf Lands New Capital

Nike Sponsors Sororities, UK Gyms Expand, Healf Lands New Capital

September 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nike sponsors sorority rush events at six schools including South Carolina and Texas, forma...

1 Sep 2min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
utbytte
rss-orjasater
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
lederpodden
okonomiamatorene
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-markedspuls-2
lydartikler-fra-aftenposten