Fitt Insider Daily Brief: January 7, 2026

Fitt Insider Daily Brief: January 7, 2026

January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health

  • Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe healthy eating around foundational biology supporting energy, inflammation, and metabolic health

  • Non-alcoholic beverages shift from substitutes to primary choice as Thrive Market exits alcohol entirely and Athletic Brewing relaunches its Athletic January campaign

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Episoder(493)

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

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Dyson Targets Oral Care, ATLAS Maps the Brain, Scan.com Raises $220M

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Nike Sponsors Sororities, UK Gyms Expand, Healf Lands New Capital

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354. Lorne Lucree, Founder & CEO of Wizard Wellness

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31 Aug 33min

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Fitness Finds New Lanes, Abbott Tracks Ketones, NFL Players Face CTE Risk

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Sword Health to Buy Headspace, Unrivaled Hits $650M, Life Time Gets Social

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August 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health plans to acquire Headspace in an all-cash deal, expanding its AI-led platform in...

27 Aug 3min

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Here's the podcast description for August 26, 2026: August 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitbit founders launch Luffu and its Link...

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