Neko Health's US launch, Tom Brady co-signs GLP-1s, Women's health scales up
Fitt Insider14 Jan

Neko Health's US launch, Tom Brady co-signs GLP-1s, Women's health scales up

January 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Neko Health plans to open its first U.S. location in NYC this spring, bringing its 60-minute preventative body scan to the U.S. after raising $260M and logging 300K+ global signups

  • Tom Brady named Chief Wellness Officer of eMed's GLP-1 care platform, joining athletes like Serena Williams and Charles Barkley in endorsing weight-loss and wellness brands

  • Pomelo Care raises $92M Series C at $1.7B valuation to expand from maternity into women's and children's care, already supporting nearly 7% of U.S. births

  • U.S. digital health startups raised $14.2B in 2024 with fitness and wellness attracting $2B, led by Oura's $900M round as investors back platforms combining engagement, data, and recurring use

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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