Costco's Fertility Move, Peloton's Gym Push, New Strength Guidelines

Costco's Fertility Move, Peloton's Gym Push, New Strength Guidelines

March 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • American College of Sports Medicine updates resistance training guidelines for first time in 17 years, emphasizing consistency over perfect programming

  • Peloton introduces Commercial Series bike and treadmill for gyms, pairing Precor-engineered hardware with instructor-led classes shipping late 2026

  • Costco partners with Sesame and IVI RMA to offer fertility care with up to 80% savings on medications, addressing one in six Americans facing infertility

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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