Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth
Fitt Insider7 Apr

Nike Exits Boutique Fitness, Whoop Sues Bevel, Enhanced Games Enter Telehealth

April 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Enhanced Games launches performance medicine platform offering peptides, testosterone, and hormone therapies to consumers ahead of May event

  • Whoop files trade dress infringement lawsuit against AI health startup Bevel over UI design shortly after raising $575M at $10.1B valuation

  • Nike closes all Nike Studios locations including West Hollywood and Austin sites, exiting boutique fitness as some reopen under FitLab brands

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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