AI Governance Isn’t a Barrier: It’s Marketing’s Growth Engine

In this episode of Adspeak by ADWEEK, host Rebecca Stewart, Brand Editor at ADWEEK, sits down with Thomas Ranese, CMO at Intuit, and Michael Schanker, CMO at OneTrust, to explore how AI is reshaping modern marketing. They unpack why governance and consent are not barriers but enablers of innovation, and how clean, permissioned data is foundational to scaling personalization. The conversation highlights the shift toward AI-powered agents, faster campaign execution, and evolving brand architectures. Crucially, they emphasize balancing automation with human creativity, adopting high-impact use cases first, and building responsible frameworks to protect trust while unlocking AI-driven growth.

What You'll Learn:

How to move from AI experimentation to scaled deployment
Why "AI-ready governance" unlocks innovation rather than slowing it down
The critical gap marketers must close: AI-ready data
How to build AI agents that maintain brand trust
The human-AI balance that drives creativity, not replacement
How to prioritize AI use cases for maximum ROI

About the Guests:

Thomas Ranese is Chief Marketing Officer at Intuit, where he leads the transformation of the company from a house of brands to a unified branded house powered by AI. With a decade at Google and recent leadership roles at Uber, Thomas brings deep expertise in scaling emerging technologies, from mobile and social to artificial intelligence, across consumer and enterprise audiences.

Michael Schanker is Chief Marketing Officer at OneTrust, bringing nearly a decade of technology industry experience to the forefront of data privacy and AI governance. Known for his expertise in navigating complex regulatory landscapes and emerging technologies, Michael has positioned OneTrust as a leader in helping enterprises manage consumer consent and data responsibility at scale, processing 400 million consumer consent transactions daily.

Guest Resources:

Thomas Ranese on LinkedIn
Intuit Website
Michael Schanker on LinkedIn
OneTrust Website

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(102)

The WNBA’s Business Revolution: Lexie Brown and Mariah Rose on What Comes Next

The WNBA’s rapid rise from an overlooked league to a cultural and commercial powerhouse reflects more than just the growing popularity of women’s basketball. It signals a shift in how athletes build t...

15 Okt 41min

4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons

What does it take to reinvent a legacy brand without losing what made it iconic?In this episode of Adspeak by ADWEEK, host Brittaney Keifer brings together four creative and marketing leaders to explo...

13 Okt 46min

Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant

Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires mo...

8 Okt 30min

7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy: Ibrahim Khan, Global VP of Marketing at Fanta

Halloween is no longer just a seasonal celebration. For brands, it can become a powerful cultural platform for building relevance, generating engagement, and creating long-term brand assets.In this ep...

6 Okt 23min

From Awareness to Action: Rethinking Mental Health Campaigns with Three Communication Leaders

Mental health campaigns can do more than raise awareness. Done well, they can change behavior, challenge stigma, and help people take meaningful action. In this episode of Adspeak by ADWEEK, host Audr...

1 Okt 28min

The New Marketing Playbook: How HubSpot Is Winning in the AI Era with Kyle Denhoff

Marketing is no longer just about winning clicks. As AI Overviews, rising ad costs, and changing search behavior reshape customer acquisition, brands need to rethink how they build visibility and enga...

29 Sep 26min

Creators That Convert: Four Business Leaders on Driving Full-Funnel Marketing Results

Creator marketing is no longer just about generating awareness or social engagement. It is becoming a measurable growth engine that can influence consumers throughout the entire marketing funnel.In th...

24 Sep 24min

The Executive Partnership Behind Stanley’s Hypergrowth | Kate Ridley & Graham Nearn

What does it take to evolve a 100-year-old brand while navigating hypergrowth, global expansion, and changing consumer expectations? In this episode of Adspeak by ADWEEK, Kate Ridley, Chief Brand Offi...

22 Sep 24min