Introducing Masters in Public Affairs

Introducing Masters in Public Affairs

This week on Craft Politics, a sneak peek from Joseph's new show, Masters in Public Affairs.Episode 3 goes deep on Frank Luntz's Words That Work — the book that argues your message doesn't matter nearly as much as what your audience does with it after it leaves your mouth.In this episode:- Why Henry Kissinger's biggest regret was a word he didn't chooseThe core principle: communication is determined by the receiver, not the sender- How single-word changes moved public opinion by double digits- Four mental models for designing messages that actually land- Where practitioners misread Luntz — and the honest limits of language- How this connects to Lippmann and McRaney from earlier in the seriesAbout Masters in Public Affairs:A new show where Joseph goes deep on one foundational book per episode, extracts the durable ideas, and translates them into mental models public affairs practitioners can use. If you enjoy this episode, subscribe wherever you get your podcasts.

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Episoder(80)

Rudy Husny on Quebec's PQ minority win: "Sleep well, all is good."

Rudy Husny on Quebec's PQ minority win: "Sleep well, all is good."

Six months ago we had Rudy Husny on to ask whether Christine Fréchette could pull off a Mark Carney-style win in Quebec. The answer arrived Monday night: zero seats, down from ninety, and the premier ...

6 Okt 45min

Graham Lanktree on the last one percent of Canada–UK trade

Graham Lanktree on the last one percent of Canada–UK trade

Graham is POLITICO's senior trade reporter in London, and he covers Britain's trade relationships with Europe, the United States, and Canada. Last month he co-wrote the piece arguing that Carney's mid...

29 Sep 45min

Sean Speer: Conservative, but not in a bad mood about it

Sean Speer: Conservative, but not in a bad mood about it

Sean is editor-at-large at The Hub, was Stephen Harper's senior economic adviser, and is one of the more prolific policy writers in the country. He also spent the last month arguing a position most of...

24 Sep 50min

Sam Coates: Reform's £72 million pay day

Sam Coates: Reform's £72 million pay day

Two crypto billionaires gave Reform UK £72 million in 36 hours, more than every British party combined raised in all of 2025. All of it legal, for now. This week on Craft Politics: Sam Coates, Deputy...

16 Sep 43min

Darren Grimes: On Reform UK and What's Next

Darren Grimes: On Reform UK and What's Next

Reform UK is having the best year of its life. Official opposition in Wales. Seventeen seats in Scotland. Over 1,400 councillors. And yet Middle England still hasn't climbed aboard. This week on Craft...

8 Sep 45min

Ginny Roth: Trade War Reality Test

Ginny Roth: Trade War Reality Test

Ten days ago Ginny Roth posted a thread arguing that Canadians need to stop being shocked by Donald Trump and start making hard choices from a weak hand. Jason Kenney replied, accusing her of "craven ...

1 Sep 56min

How Vote Leave Actually Won — Nick Varley on the Brexit Ground War

How Vote Leave Actually Won — Nick Varley on the Brexit Ground War

Ten years ago, everyone who was supposed to know — the British government, the Bank of England, the IMF, half the world's economists, even President Obama — said Leave couldn't win. Then a campaign wi...

1 Jul 53min

UK By-Elections Quick Take: What Just Happened?

UK By-Elections Quick Take: What Just Happened?

We're trying a new episode format, so let us know what you think of it. We didn't have time to record a full show, we have as a short and snappy take on this week's by-election results in the UK and w...

19 Jun 9min

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