Seth Jenson: From Oxford to UVU, Designing the Future of Entrepreneurship

In this episode of Case Studies, Casey sits down with Seth Jenson, Executive Director of the Baugh Entrepreneurship Institute at UVU, to explore what it really takes to build a world-class program from the ground up. Fresh off a PhD at Oxford and a global study of elite innovation ecosystems, Seth shares how he was given a blank canvas to reimagine entrepreneurship education and why outcomes, not optics, became his north star.

Together, they unpack the power of experiential learning, the importance of industry-specific pathways, and how UVU is helping students graduate not just with degrees, but with revenue-generating businesses. Seth also breaks down the mindset shift required to see entrepreneurship as a skillset, not a title, and why resourcefulness is the ultimate advantage.

The conversation expands into the future of higher education, the disruptive force of AI, and what institutions must do to stay relevant in a rapidly changing world. For entrepreneurs, builders, and leaders, this episode offers a compelling look at how the next generation is being equipped to create value at scale.

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