346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

What does hearing have to do with performance on the pickleball court?Live from the American Academy of Audiology (AAA) Conference 2026 in San Antonio, Shari Eberts speaks with Christine Jones, Vice President of Marketing, Wholesale U.S. at Sonova, about Phonak’s new partnership with USA Pickleball and the launch of the nationwide “Hear to Win” campaign.The initiative aims to encourage a more proactive approach to hearing health by highlighting the role hearing plays in social connection, communication, and active lifestyles. With nearly 20 million players in the U.S., pickleball offers a fast-growing platform to engage consumers through tournaments, courtside activations, and digital outreach—including hearing screenings, technology demonstrations, and connections to local providers.In the conversation, Jones discusses how hearing technology is being positioned as a performance enabler in both sports and everyday environments, and how the campaign is designed to bring greater awareness to hearing health through community engagement and real-world experiences.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.

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Visit us at: https://hearinghealthmatters.org/thisweek/

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Episoder(368)

360 - Inside ReSound Sensia: Automatic AI and Smarter Hearing in Noise

360 - Inside ReSound Sensia: Automatic AI and Smarter Hearing in Noise

GN’s new ReSound Sensia hearing aids build on the AI and Deep Neural Network (DNN) technology introduced with ReSound Vivia, with a major change: advanced speech-in-noise processing can now engage aut...

18 Aug 32min

359 - When Accessibility Goes Mainstream: Captions, AI and What Comes Next

359 - When Accessibility Goes Mainstream: Captions, AI and What Comes Next

Accessible communication technology is advancing rapidly, but building tools that people can truly depend on requires more than simply adding artificial intelligence.Brian Taylor speaks with InnoCapti...

11 Aug 23min

358 - Beyond Hearing Aids: Why Assistive Listening Matters

358 - Beyond Hearing Aids: Why Assistive Listening Matters

Hearing aids are only part of the solution. While today's hearing technology can be life-changing, even the best hearing aids can struggle in challenging listening environments like theaters, airports...

3 Aug 34min

357 - How Hearing Conservation Services Benefit Patients—and Your Practice

357 - How Hearing Conservation Services Benefit Patients—and Your Practice

Occupational hearing conservation is often viewed as a compliance requirement—but it also represents a significant opportunity for audiologists and hearing care professionals to expand patient care, s...

7 Jul 30min

356 - Supporting Veterans with Better Hearing Care and Better Technology

356 - Supporting Veterans with Better Hearing Care and Better Technology

This week, host Bob Traynor is joined by Sheena Burks, Chief Clinical Officer at WSA, and Dr. Eric Branda, Head of Audiology and Research, for an in-depth discussion on the unique hearing healthcare n...

23 Jun 32min

355 - Advancing Inner Ear Therapeutics: Research, Innovation, and the Future of Hearing Loss Treatment

355 - Advancing Inner Ear Therapeutics: Research, Innovation, and the Future of Hearing Loss Treatment

What does the future of hearing restoration look like? Are we approaching a world where hearing loss can be treated with pharmaceuticals rather than simply managed with hearing aids?Originally present...

16 Jun 59min

354 - New Study Evaluates Nuance Audio Glasses: Can They Improve Speech in Noise?

354 - New Study Evaluates Nuance Audio Glasses: Can They Improve Speech in Noise?

New research is providing one of the first detailed looks at the clinical performance of Nuance Audio Glasses, an over-the-counter hearing solution that has generated significant interest since its la...

10 Jun 26min

353 - Rethinking the Audiologic Evaluation: Is the Traditional Test Battery Outdated? Live from FHH 2026

353 - Rethinking the Audiologic Evaluation: Is the Traditional Test Battery Outdated? Live from FHH 2026

Are today’s routine audiologic evaluations keeping pace with the rapidly evolving landscape of hearing healthcare?In this panel discussion from the 2026 Future of Hearing Healthcare Conference, modera...

8 Jun 1h 13min

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