Reimagining In-Club Experiences Through Technology With Tracey Spain Estes

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Tracey Spain Estes, Senior Account Manager at LG Electronics. Tracey brings more than 20 years of experience in the health, wellness, and fitness industry, with a proven track record in strategic account leadership and sales performance. Her background includes leadership roles with Life Fitness and the YMCA, where she developed deep expertise in strategic development, sales operations, marketing strategy, and fitness training. With a strong focus on technology in the fitness industry, Tracey joins Bryan to explore the evolving role of screens in creating immersive fitness experiences and what this shift means for operators, members, and the future of connected fitness.

Checkout FITC's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18

One Powerful Quote:

18:14: "Digital technology if designed properly and placed appropriately supports, emphasizes, and encourages that experience with the human."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:23: Bryan invites Tracey to share her professional background.

5:13: Tracey discusses LG Electronics as a consumer brand with a growing B2B vertical focus.

6:29: Tracey highlights what has surprised her most about the fitness industry.

8:08: Tracey addresses common pain points related to in-club screen displays and physical environments.

10:38: Tracey expands on screen applications beyond personalization.

13:54: Tracey shares her perspective on the future of immersive, in-club experiences.

19:07: Tracey offers advice for club owners on enhancing the member experience.

21:59: Tracey reflects on key learnings from other industry sectors.

Bullet List of Resources:

https://www.lg.com/us/

Guest Contact Information:

https://www.linkedin.com/in/tracey-spain-estes-b031b018/

https://x.com/TSpainEstes

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163