The Bouquet Theory of Building a Brand From Zero | Ep 974

Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying. In this episode 00:00 Branding as a deliberate pairing of things 03:44 How to recover from bad pairings 05:29 Offering great products to reinforce great branding 07:35 The 3 metrics that measure brand strength 12:01 Tradeoffs can happen when you expand your audience 13:42 How Alex intentionally built his brand More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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Episoder(1155)

Every Business Owner Should Watch This | Ep 1006

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Husee's father built a dental practice over 30 y...

8 Okt 27min

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Get your personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Algorithms reward what most people like instead of what your best buyers ne...

6 Okt 10min

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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Kaleb's roofing company was doing $20K a month a...

1 Okt 19min

A Video to Watch if You're Ambitious and in Your 20s or 30s | Ep 1003

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube One of the most tragic things in life is to ...

29 Sep 8min

How to Price a Service Business So It Actually Makes Money | Ep 1002

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Joey Goone runs Utopia Experience, a St. Louis e...

25 Sep 29min

Get Rich While You Are Young | Ep 1001

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45...

22 Sep 9min

How I'd Turn One Event Into $2.5 Million | Ep 1000

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Dr. Zyad bought an 18-year-old concierge medi...

17 Sep 26min

The X Factor: Why Dolly Parton Was Impossible to Ignore | Ep 999

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube In a world where anyone can make content ...

15 Sep 13min