How Not to Design Like AI
Send us Fan Mail AI can build a great-looking website—but when everyone uses the same tools, everything starts to look the same. We’re breaking down the telltale signs of an AI-built design and how to...
7 Okt 2min
How to Find SEO Quick Wins in Google Search Console
Send us Fan Mail Adding more content is the default answer to flat search traffic. It's rarely the fastest one. Lance walks through an old-school tactic: open Google Search Console, find the high-inte...
30 Sep 3min
AI Gave Your Team Time Back. Don't Spend It on More Content.
Send us Fan Mail Marketing work happens ten times faster than it did two years ago. Results have not followed. Lance breaks down the gap between activity, output, and outcome, and why the default resp...
23 Sep 2min
Zero-Click Search: Why Your Website Still Earns the Right Clicks
Send us Fan Mail 68% of US Google searches now end without a click. On this episode of Marketing Momentum, Avalanche founder Lance Beaudry makes the case that the headline stat is misleading and that ...
9 Sep 2min
Repetition Works: Why Your Message Isn't Landing Yet
Send us Fan Mail Most companies abandon a message right when the market is starting to learn it. Lance explains why, using the classroom routine his four-year-old picked up in three days, and walks th...
2 Sep 2min
UI vs UX: What Cake Teaches Us About Your Website
Send us Fan Mail A website that looks good and a website that works are two different things. Lance breaks down the difference between UI and UX using an analogy Jordan Grooters shared from Nielsen No...
28 Aug 2min
Marketing Momentum: Why Google's AI Overview Gets Your Business Wrong
Send us Fan Mail You can't edit an AI Overview, but you can improve what it reads. Lance opens with a client screenshot and one line: "This isn't true." Google had confidently told searchers a service...
26 Aug 5min
Marketing Momentum: How Fast You Decide Is Your Competitive Advantage
Send us Fan Mail The companies that win are not always the ones with the biggest budgets. In this episode, Lance draws on 12 years of strategy meetings to describe what separates companies with moment...
5 Aug 2min
