BEST Way to Create Authority in a New Market | Spotify Video Exclusive

BEST Way to Create Authority in a New Market | Spotify Video Exclusive

"I think that you have to build more authority or credibility with the client prior to selling them." Today, Leila (@LeilaHormozi) shares valuable insights on how to effectively communicate the value of a new product in a market that is not familiar with it. She emphasizes the importance of building authority and credibility with potential clients before selling to them to increase their trust in the product. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (0:23) - Educate market to understand product value (1:40) - Over-emphasize education for buyers (2:36) - Bridge authority gap, associate with new domain (3:19) - Make self an authority to gain trust in new product Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

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Episoder(475)

Other People's Opinions Are None of Your Business

Other People's Opinions Are None of Your Business

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe   Someone asked Leila to comment on how some women have to choose between being ta...

30 Sep 12min

5 Dangerously Effective Decision-Making Rules | BUILD

5 Dangerously Effective Decision-Making Rules | BUILD

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe   Business leaders easily recognize the value of "working harder" and learning more abo...

16 Sep 22min

Right People, Right Seat | BUILD

Right People, Right Seat | BUILD

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe More effort, hours, coaching, or feedback won’t fix a placement problem. In this episo...

2 Sep 22min

You're Not Empathetic. You're Just Scared to Disappoint People | Ep. 384

You're Not Empathetic. You're Just Scared to Disappoint People | Ep. 384

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe   Guilt controls more decisions than most people realize. In this episode, Leila reveal...

19 Aug 16min

How to Win the Season You’re Currently In | Ep. 383

How to Win the Season You’re Currently In | Ep. 383

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe   The real reason most people feel like they're failing at balance has nothing to do wi...

5 Aug 13min

You Will Feel Like a Bad Business Owner, and That’s Okay | Ep. 382

You Will Feel Like a Bad Business Owner, and That’s Okay | Ep. 382

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe   Women lose power in entrepreneurship because they keep blaming factors they cannot co...

30 Jul 8min

Hire People Smarter Than You, Pick the Right People, and Adapt to Reality | Ep. 381

Hire People Smarter Than You, Pick the Right People, and Adapt to Reality | Ep. 381

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe   The biggest threat to a business isn’t hiring the wrong person. It’s refusing to hire...

28 Jul 13min

The Unit: Why Aligned Couples Compound and Misaligned Ones Fade | Ep. 380

The Unit: Why Aligned Couples Compound and Misaligned Ones Fade | Ep. 380

Read the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com/subscribe A supportive environment is fundamental to achieving success. In this episode, Leila a...

23 Jul 9min

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