Ep. 1360: Maizie's Marketing Magic
The Food Chain4 Aug 2024

Ep. 1360: Maizie's Marketing Magic

Maisie Ganzler, Chief Strategy and Brand Officer Bon Appetit Management Company & Author, You Can’t Market Manure at Lunchtime

(Food marketing, advertising and public relations)

He who has a thing to sell, and goes and whispers in a well, is not so apt to get the dollars, as she who climbs a tree and hollers! And so we ask:

How does one win the minds and dollars of those who eat food?

Much of our food now comes from far, far away, where it was grown, processed and packaged with mysterious technologies by complete strangers. Therefore when it comes to knowing what we should buy to eat, and what we should not buy, we city people are pretty much babes-in-the-woods.

As babes-in-the-woods, we need a mother to tell us what in all those colorful plastic bags that line the grocers’ shelves, we should buy and eat, or not buy and eat. Trouble is, everyone wants to be our mother, and so we babes-in-the-woods are continually assaulted with messages that say “Buy this!… at this… “No, this is better than that, so buy this!” …

With all those voices out there telling us what to eat, who should we babes-in-the-woods trust to be our mother? And so today we pause to ask:

How does one win the minds and dollars of those who eat food?

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Ep 1428 Mamdani’s Great Leap Forward Markets

Ep 1428 Mamdani’s Great Leap Forward Markets

New York City Mayor Zohran Mamdani plans to build 5 government-owned supermarkets for the 5 boroughs of his city, and charge 30% less for food.  In the late 1950’s, during China’s Great Leap Forward, ...

3 Sep 53min

Ep 1426 Big Cities V Small Farms

Ep 1426 Big Cities V Small Farms

Stephanie Rocha, Owner, Nest Box Farm, San Martin, CA It is a fact!  Cities grow best, where farms grow best, and that is why some of the nation’s biggest cities are planted on some of the nation’s b...

23 Aug 47min

California's Plunder Coast

California's Plunder Coast

Michael Olson hosts Joe Oglivy, Author of Tin Can Coast for a conversation about the commercialization of California's marine life: It is an ocean current that flows south along the coast from Canad...

23 Aug 47min

Ep 1424 GLP 1s: Too Good to be True?

Ep 1424 GLP 1s: Too Good to be True?

Michael Olson hosts. Dr. Keith Kantor, Trichologist and Author What Matters Diabetes costs the United States $640 billion a year.  What if we could take a pill, lose the weight, then put all that dia...

5 Aug 53min

1423 The Oyster Cult

1423 The Oyster Cult

#1423 Michael Olson host Virginia Shaffer, Host of Lady Oyster Blog and Author, Oyster Society: Adventures with the Shellfishly Motivated I remember the moment I was induced to slurp down a freshly-...

31 Jul 54min

Ep 1422 - Beyond Alcohol: Functional Drinking

Ep 1422 - Beyond Alcohol: Functional Drinking

Function Drinking - Beyond Alcohol Michael Olson with Autumn Shelton, Formulator and CEO of the start-up functional drink company TruBond. Topics include the growing trend of functional foods; the fun...

23 Jul 53min

Ep 1422

Ep 1422

The idea is to turn away from highly stimulative drinks during the day, and the alcohol that follows at the end of the day, and turn instead to beverages formulated to provide clarity, focus and energ...

16 Jul 47min

Ep 1421 Start Up - Bread from Breadfruit?

Ep 1421 Start Up - Bread from Breadfruit?

When exploring the islands of Tahiti with Captain James Cook, botanist Sir Joseph Banks identified a carbohydrate-rich tropical fruit that, when cooked over an open fire, tasted like freshly-baked bre...

9 Jul 54min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
finansredaksjonen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-orjasater
stormkast-med-valebrokk-stordalen
liberal-halvtime
morgenkaffen-med-finansavisen
okonomiamatorene