The MSP Zone16 Okt 2023

Poor MSP Growth May Not be Due to Lack of Sales Ep 267

Poor MSP Growth May Not be Due to Lack of Sales Many times, I hear MSPs complain about their stagnant or lack of growth. Now, regardless of whether you have a sales team and process or if you predominantly rely on referrals, lack of growth can frequently be caused by two general issues: inefficient process, and lack of customer focus. Limited service catalog Defined customers With these two elements, you can develop an effective sales and/or referral program Frankenstein Compliance If your MSP practice is running around, chasing the latest framework, you may be setting yourself up for a difficult road ahead. We hear a lot of MSPs contact us because they want to be complaint with some new framework they've heard about. While being compliant is not a bad thing, there is a right way and a wrong way to go about achieving MSP compliance. Start with UCS; which will get you your own controls Then, you map your controls to other frameworks If you start with non-MSP frameworks, you will end up with a lot of confusion and potential for chaos. It'll also cost you time, resources, and money MSP M&A Integration: What are your baselines? If you are an MSP considering merging with or acquiring another MSP, pay attention. Aside from all the other risks associated with M&A, there are some very easy steps you can take to radically lower your risk once you've completed your deal. Develop your baseline What is a baseline? Baseline during due diligence

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