Business of Aesthetics Podcast Show9 Jul

Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What's Actually Blocking Your Growth

In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aesthetic practices aren't struggling because of marketing or device mix. They're struggling because owners have never learned to audit their own operations honestly. Kara argues that chasing revenue and vanity metrics misses the point entirely; the real answers live in the processes behind those numbers.

Kara walks through her three-part "Uncovering Excellence" audit: process-mapping every patient touchpoint from first lead to post-treatment follow-up, knowing your true financial numbers beyond a sales report, and identifying which services are actually driving patient demand and profit. She also confronts the audit's hardest truth: that most team performance problems trace back to hiring, training, and leadership support gaps that owners are reluctant to own.

The episode closes with Kara's framework for turning audit findings into action: clearly articulate the problem, build a realistic 30/60/90-day plan, assign ownership, and prioritize fixes instead of tackling everything at once. She leaves listeners with a single starting question for their own audit, one that, she says, will surface the exact obstacle keeping their practice from its next level of growth.

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Episoder(297)

The Operator Trap: Why Your Practice Can't Survive Without You and How to Fix It.

In this episode, host Manjali Kulathunga joins Mike de Jong to expose the operator trap, the profitable but unsellable reality that forms when an aesthetic practice cannot function without its founder...

12 Aug 28min

Fully Booked on $0 in Ads. Here's What She Built Instead.

In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertis...

6 Aug 49min

Why Aesthetic Patients Don't Move Forward: Finding the Hidden Breaks in Your Patient Journey

In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end wit...

30 Jul 42min

Why Discount Ads Fill Your Schedule With the Wrong Patients, And the Trust-Based Funnel That Fixes It

In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first ...

23 Jul 22min

The Consult You Already Lost: Reading the Room, Killing "Let Me Think About It," and Why Clinical Skill Doesn't Close

In this episode, host Don sits down with Dr. Mark Tager, CEO of ChangeWell Inc. and creator of The Art of the Healthcare Presentation, to solve a problem hiding in plain sight: the most technically gi...

16 Jul 36min

The Data-Backed Diagnostic: "What Your EMR Already Knows About Whether Your Med Spa Will Survive the Next 24 Months"

In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decide...

2 Jul 30min

How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026

In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of tradit...

25 Jun 27min