What If Saving the Planet Could Be Fun?

What If Saving the Planet Could Be Fun?

Despite decades of urgency and alarm, progress on climate change has felt frustratingly slow. What if we've been going about it all wrong? Elizabeth Dunn and Jiaying "JZ" Zhao think there's a missing ingredient in the conversation: joy. In their new book, Leave the Lights On, Liz and JZ draw on psychology, behavioral science, and sustainability research to argue that the most effective climate solutions aren't rooted in guilt, fear, or self-denial. They're rooted in easy choices that also make your life better. Today on the show: why doom-and-gloom messaging backfires, what bacon dipped in maple syrup has to do with saving the planet, how buying more underwear might just protect our species, and why the choices that help most are also the ones that make us happier. *** Chapters: (00:00) Introduction (02:23) Why Climate Fear Backfires (09:24) The Case for Making Meat a Treat (17:44) The BLT Climate Paradox (20:53) The Hidden Climate Cost of Your Bank Account (23:50) Fast Fashion, Slow Happiness (31:10) Why Driving Makes Us Unhappy (39:08) The Best Trips Are Closer Than You Think (45:24) The Science of Social Tipping Points (49:41) The Climate Power of a Single Vote About the Guests: Elizabeth Dunn is a professor of psychology at the University of British Columbia and one of the world's leading researchers on happiness and well-being. Her work explores how people can use their time, money, and relationships to build more satisfying lives. Jiaying Zhao is a professor of psychology and the founder of the Behavioral Sustainability Lab at the University of British Columbia. Her research focuses on climate action, behavioral change, and the role of psychology in accelerating the transition to a more sustainable future. *** 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠ Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at ⁠shopify.com/nbi⁠

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Episoder(376)

AI Has Gone Rogue. Here’s What We Should Do About It.

AI Has Gone Rogue. Here’s What We Should Do About It.

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21 Sep 1h 7min

The Art of Fighting

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14 Sep 53min

A Storytelling Masterclass with Will Storr (NBI Vault)

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10 Sep 1h 34min

What Can Henry David Thoreau Teach Us About Work?

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Henry David Thoreau was a philosopher, poet, and pencil-maker. He was a great resigner and, above all, a superb writer whose masterpiece, "Walden," is considered by many to be America's first environm...

7 Sep 45min

How French Philosophy Wired Modern Thinking

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How did a group of notoriously difficult French philosophers become intellectual rock stars on American college campuses — and how much do their ideas matter today? In The Frenchmen, writer and edit...

3 Sep 1h 4min

A Nobel Prize Winner’s Plan to Save Democracy

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31 Aug 57min

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