The MapScaping Podcast - GIS, Geospatial, Remote Sensing, earth observation and digital geography15 Jul

Mapping With 360 Cameras

Jeffrey Martin is the co-founder and CEO of Mosaic, a company building 360-degree camera systems designed specifically for mapping. He's been obsessed with 360 imagery for over 20 years — he built one of the first websites combining panoramic images with a map back in 2005, before Google Street View existed, and he holds a Guinness World Record for a 320-gigapixel image of London stitched together from 52,000 photos.

In this episode, we get into what a modern mapping-grade 360 camera actually looks like, and why the difference between rolling shutter and global shutter sensors matters if you care about things like colorizing point clouds or photogrammetry. We also cover the surprisingly long tail of people who need up-to-date street-level imagery — everyone from departments of transport and utilities companies to playground designers and outdoor furniture salespeople.

A few things that stood out:

Ground-level 360 capture fills gaps that drones and satellites simply can't — occlusion, permissions, and viewing angle all favor eye-level imagery for certain infrastructure work.
Companies are taking very different bets on data collection strategy — Mosaic focuses on high-quality, purpose-built capture, while others like Hive Mapper are betting on scale and crowdsourced coverage instead.
The camera hardware race may be plateauing, but the real frontier now is what we do with the imagery once it's collected — especially as large language models start being layered on top of geospatial data.

Where does this all go next? If AI can eventually parse and reason over an entire country's worth of street-level imagery, what does that unlock — and who ends up owning that layer of the map?

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