Use these creative and proven follow up techniques to close deals and finish strong in 2024

Use these creative and proven follow up techniques to close deals and finish strong in 2024

As an account executive, have you ever had a situation where you were so excited after the initial appointment, after a proposal meeting – that you were 100% sure it was a done deal? Then suddenly, as we like to say in the quiet of a Midwest evening, you hear nothing but crickets. For people in sales, it can be a recurring nightmare.

Why does it happen? How can deals be salvaged when the prospect goes to radio silence mode?

In this episode of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio talks about follow up with Matthew Marsh of First Class Vending, sales guru Gil Cargil and his former business partner for over 25 years, Jon Fishman. Tullio believes that Fishman belongs in the hall of fame for OCS sales.

After years of selling convenience services together and leading a very successful sales force, Tullio and Fishman pulled some of their best follow up techniques out of the vault and shared them with Vending & OCS Nation listeners – reflecting on how to use those strategies and why they work so well.

As a sales rep, when you hear nothing but silence in December, a month when deals are known to fizzle due to holiday distraction – put these techniques to work. Be creative – maybe a little annoying – and use these specific techniques to close some stalled deals and finish strong in 2024.

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Episoder(136)

A different approach to consolidation – Inside the Alliance Markets & Vending model

A different approach to consolidation – Inside the Alliance Markets & Vending model

What if a convenience services operator could take some money off the table, retain a meaningful ownership stake in a larger organization and continue building the local company they spent years creat...

22 Sep 16min

ACE Around the World promises to be a buyers show, featuring value, education and fun

ACE Around the World promises to be a buyers show, featuring value, education and fun

The Atlantic Coast Exposition has long been known for bringing together convenience services operators, suppliers and industry leaders for education, networking and plenty of fun. For ACE 2026, the or...

15 Sep 24min

From one brewer to CEO: Taylor Vaughan on earned growth, leadership and the future of convenience services

From one brewer to CEO: Taylor Vaughan on earned growth, leadership and the future of convenience services

Taylor Vaughan didn’t plan on a career in convenience services. At 21, she found herself helping out at SPG Vending Solutions where customers kept asking for coffee service. Tired of saying no, Vaugha...

1 Sep 26min

Buffalo Strive: Relentless growth, innovation and a mission to serve

Buffalo Strive: Relentless growth, innovation and a mission to serve

How do you build a $20 million convenience services company from the ground up? For Jon Corto, founder and CEO of Buffalo Strive, Markets and Vending, the answer begins with one word: Relentless. Comi...

25 Aug 25min

From the NFL to vending: How Jon Corto built a winning team at Buffalo Strive

From the NFL to vending: How Jon Corto built a winning team at Buffalo Strive

The qualities that helped Jon Corto reach the NFL — discipline, resilience, coachability, sacrifice and relentless preparation — are the same qualities he relies on to lead Buffalo Strive, his success...

18 Aug 20min

A masterclass in selling OCS with Royal Cup's Michelle Scott

A masterclass in selling OCS with Royal Cup's Michelle Scott

What separates great OCS sales professionals from average ones? According to Michelle Scott, director of national accounts for Royal Cup Inc., it isn’t aggressive selling. It’s listening, consulting, ...

4 Aug 19min

Inside Royal Cup: National scale, local touch and an old-school approach to the OCS business

Inside Royal Cup: National scale, local touch and an old-school approach to the OCS business

For more than 130 years, Royal Cup, Inc. has quietly built one of the country's most respected coffee businesses. While many convenience services companies have expanded into vending, micro markets an...

28 Jul 17min

Joe Simonovich is relentless about elevating corporate culture

Joe Simonovich is relentless about elevating corporate culture

Is the breakroom becoming the most important room in the office? Increasingly, the answer is yes. Fortunately for the convenience services industry, that’s creating a major opportunity. Operators are...

21 Jul 17min

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