Attekmi on Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Attekmi on Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by Attekmi CEO Roman Vrublivskyi and chief product officer Olena Chudinovych to discuss falling publisher ad supply and OpenAI's ad revenue forecast.

The first story this week covers the decline in publisher ad request volumes, driven by zero-click AI search. How can publishers address this, and what is the future of the open web and programmatic in the agentic era? The conversation then explores how the LLM ad market might progress in the next few years, taking into account projected chatbot ad revenues, with OpenAI on pace to miss its own forecast by approximately 90%.

Finally, Roman and Olena share more about Attekmi and how they are working to solve the pressing issues they're seeing in ad tech today.

•••
0:00 Introduction
1:37 Publisher ad request volumes fall by up to 41% in Q2
11:08 OpenAI's ad business on pace to miss own forecast
22:11 More on Attekmi and the ad tech industry

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. They discuss Google's ad tech rules, OOH adve...

25 Sep 33min

MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying

MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying

In today’s MadTech Daily, we discuss Citi entering advertising with a new ad business, IAB Europe finding growing momentum for agentic ad buying, and Alibaba unveiling an AI roadmap to drive monetisat...

25 Sep 1min

MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot

MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot

In today’s MadTech Daily, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

24 Sep 1min

MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping

In today’s MadTech Daily, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay f...

23 Sep 1min

MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA   Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

In today’s MadTech Daily, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

22 Sep 1min

MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

In today’s MadTech Daily, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter perform...

21 Sep 1min

The Future of the Open Web With Aly Nurmohamed and Christer Ljones

The Future of the Open Web With Aly Nurmohamed and Christer Ljones

Aly Nurmohamed, founder and CEO of Nodals AI, and Christer Ljones, director of advertising data capabilities at Schibsted, joined ExchangeWire COO Lindsay Rowntree before ATS London to discuss the fut...

18 Sep 41min

MadTech Daily: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

MadTech Daily: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

In today’s MadTech Daily, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter...

17 Sep 2min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
pengepodden-2
lederpodden
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
pengesnakk
rss-orjasater
morgenkaffen-med-finansavisen
liberal-halvtime
utbytte
okonomiamatorene
rss-markedspuls-2