Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Episoder(743)

Reefer Madness

Reefer Madness

There are around 6,000 cargo vessels out on the ocean right now, carrying 20,000,000 shipping containers, which are delivering most of the products you see around you. And among all the containers are a special subset of temperature-controlled units known … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Sep 201514min

Bathysphere

Bathysphere

In 1860, a chance find at sea forever changed our understanding of marine habitats, sparking an unprecedented push to explore a new world of possibilities far below the surface of our planet’s oceans. Deep sea life, previously thought possible down … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Sep 201521min

The Great Restoration

The Great Restoration

Stirling, Scotland is the home of Stirling Castle, which sits atop a giant crag, or hill, overlooking the whole town of Stirling. There has been a castle on that hill since the 12th century at least, and maybe before, but … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

26 Aug 201529min

Lawn Order

Lawn Order

In communities across America, lawns that are brown or overgrown are considered especially heinous. Elite squads of dedicated individuals have been deputized by their local governments or homeowners’ associations to take action against those whose lawns fail to meet community … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Aug 201516min

Hard to Love a Brute

Hard to Love a Brute

No matter which James Bond actor is your favorite, it’s undeniable that the Sean Connery films had the best villains. There’s Blofeld, who turned cat-stroking into a thing that super-villains do, and then there’s Goldfinger—Bond’s flashiest nemesis. Fun fact: the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

12 Aug 201516min

The Sunshine Hotel

The Sunshine Hotel

The Bowery, in lower Manhattan, is one of New York’s oldest neighborhoods. It’s been through a lot of iterations. In the 1650s, a handful of freed slaves were the neighborhood’s first residents. At the time, New York was still a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

5 Aug 201526min

From the Sea, Freedom

From the Sea, Freedom

In 1933, delegates from the United States and fourteen other countries met in Montevideo, Uruguay to define what it means to be a state. The resulting treaty from the Montevideo Convention established four basic criteria for statehood—essentially, what is required … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Jul 201518min

Awareness

Awareness

By the late 1980s, AIDS had been in the United States for almost a decade. AIDS had be the number one killer of young men in New York City, then of young men in the country, then of young men … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Jul 201516min

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